The Ultimate Guide For Emerging Designers After the Fashion Show

 

Congratulations! You’ve completed your very first fashion show as an emerging designer. You’ve put in the work, the hustle, and the tears to showcase your collection on the runway. You’ve battled through sleepless nights, countless fittings, and model castings, and now it’s all over. Now, you might be wondering, “What’s next?” After all, the fashion show is most definitely not where it ends, but where it begins. It’s time to take a step back, reevaluate, and figure out your next move. As a designer, your work is never really done. In this ultimate guide, we’ll walk through the steps you must take after the fashion show so that you can keep shining in the fashion world.

Evaluate Your Show:

First, it is essential to evaluate how your fashion show went. This includes everything from analyzing the feedback you received from guests, models, and press to assessing your final product. You might think that your fashion show went smoothly, but there may be aspects that you should reevaluate or even change. Make sure to consider every detail of the show and ask yourself questions such as: “Were the clothes presented the way I intended them to be?” “Did I stick to my brand’s vision?” “Did the show match my target customer’s needs?” If you can answer these questions honestly and make adjustments, it will set you up for future successes.

Contact Your Buyers and Press:

After your fashion show, make sure to send a follow-up email to your buyers and press. It’s crucial that you keep open lines of communication to ensure that if they have any inquiries or orders, you’re able to respond promptly. Send a sincere thank you note to those who attended and give them an invite for any future shows or events. This will keep you in their minds and demonstrate that you value their presence and support.

Plan Your Next Collection:

Now that the fashion show is over, it’s time to start working on your next collection. This might seem overwhelming, but it’s important to begin planning and designing as soon as possible. Consider the feedback you received from the first show, and incorporate any necessary changes as well as inspiration from new trends.  This way, you’ll have time to create a strong collection that can surpass expectations from the audience and the fashion world.

Keep Hustling:

Just because the fashion show is over, does not mean your work should stop. It is important to remember that the fashion industry is very competitive, so you must keep working hard and putting yourself out there. Reach out to potential stockists, press, and PR firms, and maintain a strong presence on social media. This is not the time to take a break but instead the time to build momentum.

Keep up with Industry News:

Lastly, as a designer, you must keep up-to-date on industry news, trends, and changes. From new designers, brands and icons, to emerging and established; you can learn a lot from the successes and mistakes of others. Reading fashion publications and browsing industry blogs can help you stay on top of the latest developments and make informed decisions about your future as a designer.

In the fashion world, there’s always something to be done, and after a fashion show, there’s still a long journey ahead. From analyzing the show’s impact to making a plan for the future, it’s crucial that you use this time to reflect and plan for what’s next. Keep hustling, researching, and building your fashion career, and make sure you enjoy the ride. Remember that the fashion industry is constantly evolving and growing, so stay open-minded and always keep creating. You’ve got this!

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Isabella Dawn Notaro

Isabella Dawn Notaro is a fashion entrepreneur and educator focused on the power of creating a brand narrative. A storyteller, guiding the brand's core competencies to create a cohesive visual identity and sustainable philosophy that authentically engages consumers across physical and digital channels. Isabella has vast experience at crafting compelling strategies and creating original content in costume and apparel design, retail ownership,  social commerce, website design, fashion styling and creative direction for fashion shows, events, photo and video shoots. Her clientele includes Estee Lauder, Smirnoff, Marie Claire, Billboard, Glamour, Style Network, E! and Bravo TV. She is an Adjunct Professor at Fashion Institute of Technology and Parsons School of Design.

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