alex helander alex helander

Student Feature: Xinyi Fang

Xinyi Fang Student

I met Professor Moyer during the summer of the pandemic while I was preparing for my college application. She was a guest professor for a fashion design course, leading us through a project. Although she couldn’t teach in person due to the pandemic, I could still feel the vibrancy and humor in her classes through the screen. Most importantly, it was my first exposure to a college-level teaching style, and this course fundamentally changed many of my thinking patterns and habits in design.

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Julia Miranda Julia Miranda

Susanna Moyer’s Journey as a Fashion Designer, Professor and Advocate for Sustainability

Susanna Moyer, a seasoned professional in the fashion Industry, recently joined me in an interview, during which she provided an in-depth look at her educational experiences, the evolution of the industry, and her ideas on the future of fashion. Moyer, who has spent decades navigating the world of style, has established a career by relying on her creative talent, putting in a lot of hard work, and maintaining good relationships with mentors and industry insiders.

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Isabella Dawn Notaro Isabella Dawn Notaro

The Importance of Collaboration: Parsons BFA x KEDS Workshop on Team Building with Alex Helander

The fashion industry has always been driven by creativity and innovation. However, with the fast-paced nature of the industry, it is essential for fashion designers to work well in teams and collaborate effectively to achieve success. Recently, Alex Helander hosted a Parsons BFA workshop on team building and the value of collaboration with Y2 students. In this blog post, we will discuss the importance of collaboration and team building in fashion design, focusing on the value of the workshop in creating a sustainable mini-collection and creative designs for the iconic American footwear brand, KEDS.

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Isabella Dawn Notaro Isabella Dawn Notaro

The “Crafted” Designs of FIT's AAS Capstone Exhibit

As an Adjunct Professor at Fashion Institute of Technology (FIT), it’s an honor to witness emerging designers showcase their creations to the world. This year, the exhibition was called "Crafted," and it featured a unique approach to design that involved using only muslin fabric. As someone who assisted in the set up and attended the exhibit, I was awed by the level of creativity and talent on display. In this blog post, I'll be sharing my thoughts on the Crafted Designs of FIT's AAS Capstone Exhibit.

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Isabella Dawn Notaro Isabella Dawn Notaro

Susanna Moyer’s Portfolio Mentorship with ACG China

In the fast-paced fashion industry, having a mentor can shape your career in many ways. Susanna Moyer, the founder of Global Fashion Management (GFM), is one such mentor who has been making waves in the fashion industry. Recently, she sat with SFK, a Chinese educational program that helps Chinese students in art & design, to discuss the challenges of applying and creating art & design portfolios for colleges and universities around the world. With the increasing loss of art programs in high schools in China and the US, Susanna’s fashion mentorship focuses on helping young, artistic and creative students follow their passion in the fashion industry.

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Alex Helander Alex Helander

Lessons Learned from Meeting with Amazon’s Creative Product Advisor

In 2015 I reached out to Amazon in the hopes of becoming a vendor for one of their private label programs. I met Sandra T. Finkelstein Creative Product Advisor and we discussed my factory capabilities and after reviewing them, decided that Reunion Sourcing wasn’t ready. In hindsight, Sandra was right, we weren’t ready for the Amazon accelerator program.

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Isabella Dawn Notaro Isabella Dawn Notaro

Alibaba x Fashion Mingle are Empowering Designers to Uncover Powerful Suppliers

Alibaba recently hosted an event in their New York headquarters that could potentially revolutionize the fashion industry. As designers and brands face difficulties finding new suppliers, representatives from the e-commerce giant introduced Fashion Mingle Designers and Educators to their VIP program to help designers and brands find the best suppliers for their sourcing needs. This alliance is evidence of how global entities are coming together to provide educational support within the complex landscape of fashion!

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Isabella Dawn Notaro Isabella Dawn Notaro

The Ultimate Guide For Emerging Designers After the Fashion Show

Congratulations! You’ve completed your very first fashion show as an emerging designer. You’ve put in the work, the hustle, and the tears to showcase your collection on the runway. You’ve battled through sleepless nights, countless fittings, and model castings, and now it’s all over. Now, you might be wondering, “What’s next?” After all, the fashion show is most definitely not where it ends, but where it begins. It’s time to take a step back, reevaluate, and figure out your next move. As a designer, your work is never really done. In this ultimate guide, we’ll walk through the steps you must take after the fashion show so that you can keep shining in the fashion world.

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Isabella Dawn Notaro Isabella Dawn Notaro

How to Create an Emotional Connection With Your Customers Through Digital Storytelling

As a fashion designer you want to ensure that your brand stands out from the rest while also creating a genuine connection with your customers. With the increasing reliance on digital platforms, creating an emotional connection can be a challenge. However, digital storytelling is a surefire way to bridge the gap between you and your customers. In this blog post, we will be exploring how you can make use of digital storytelling to forge an emotional connection with your customers.

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Isabella Dawn Notaro Isabella Dawn Notaro

An Exclusive with Tim Gunn & Susanna Moyer

Tim Gunn, Chief Creative Officer of Liz Claiborne and the Brand's Creative Director joined forces with one goal in mind: to explore the impressive career achievements and impact made by fashion industry leader Susanna Moyer, GFM’s founder. From her unwavering commitment towards educating young talents to spearheading innovation within modern-day fashion - their conversation delved deep into this inspirational powerhouse’s legacy.

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Isabella Dawn Notaro Isabella Dawn Notaro

Elevate Your Designs with High Quality Patterns - An Expert Guide to Quality Assurance

In the fashion industry, one of the most essential aspects of a quality designer garment is the pattern. While the fit and construction details of a luxury design are important, it all starts with an exceptional pattern. When it comes to designer clothing, a high-quality pattern is a must-have for creating a successful product. After all, if the pattern is flawed, the finished product will never live up to your expectations.

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